On 23-24 March in Severodonetsk, UN Development Programme in Ukraine (UNDP), with financial support from the British Embassy in Ukraine, will hold an event, East Expo 2017, for small and medium businesses in Luhansk region. East Expo 2017 will be a two-day event featuring a range of activities for business owners, as well as representatives of business support agencies, international organizations, and the local and national authorities, aimed at developing entrepreneurship in the region. East Expo 2017 will bring together SME owners and managers from various industries for peer-to-peer networking, a trade show, conferences, and high-level business training. Through panel discussions, presentations and event features, visitors will learn about business success stories and innovative technologies. They will also be able to explore the range of products local manufactures can offer to the market. This event is a unique one of its type, which will provide small- and medium-sized businesses with opportunities to develop their businesses and expand sales markets. Leading experts from business support agencies and international organizations are to provide useful information on programs, services and resources available for entrepreneurs in the region. Famous manufacturers will teach visitors how to produce a quality product with their own hands. At East Expo 2017, visitors will also learn about success stories of UNDP grantees who launched and developed their own businesses from scratch. In addition, every visitor will be able to participate in a raffle, with the chance to win valuable prizes from UNDP, its partners and local business. East Expo 2017's partners are Luhansk Regional State Administration, Luhansk Chamber of Commerce and Industry, and Luhansk Regional Development Agency.
President of Adashevsky Consulting Group. Owner of three businesses. Expert in marketing and advertising. Trainer in motivation and personal efficiency. Author of several books – “Anti-crisis”, “Low Budget Marketing” etc. Has designed advertising strategies for over 200 types of businesses.
General director of “Pro Business Center” center for business technologies. Expert in marketing and business analysis.
Expert in exporting issues. Provides business consulting for export, in particular to the European Union. Author of a handbook for Ukrainian entrepreneurs who are exporting or who wish to export to EU markets.
IT entrepreneur. Co-founder and director of Addeesoft IT company, founder and owner of WINDIM24, founder of the Open City startup. He will speak about the introduction of modern IT technologies for highly profitable and effective businesses in a volatile business environment.
Head of the certification department of MNS Group – a leader in Ukraine’s alternative energy market. Smyrnov is an expert in the field of international management systems certification, and a representative in Ukraine of the international certification body TÜV CERT (based in Germany). He is a qualified expert in the ISO / IEC 27001, ISO 9001 management systems. The title of his speech is "Features of the implementation of food-safety systems: Legal requirements."
Lohvynovska is the co-coordinator of the Crowdfunding Workshops, an editor and moderator of crowdfunding projects, and a lecturer. Lohvynovska selects projects, finalizes applications, provides advice on conducting crowdfunding campaigns, and assists project authors during their campaigns. The topic of her address is "Crowdfunding as a fund-raising resource, and the formation of social capital."
Sysoun is an expert in marketing and price competition in small business. He is the owner and co-owner of trade and service companies. He is a social activist, and the coordinator of the UNDP project "Strengthening Business Associations of Small and Medium Enterprises." The topic of his talk is "How to win a price competition. Increase sales without ever having to offer discounts!"
Lecture of the "Strategy” course at the Kyiv-Mohyla Business School. He holds an Executive MBA degree (Kyiv-Mohyla Business School). He is a coach for the UNDP project "Strengthening Business Associations of Small and Medium Enterprises". He has expertise in business strategy development, the formation of business models, changing the management of companies, and developing new products and bringing them to market. He has over 10 years of experience in finance management positions. The topic of his talk is "Strategy as a mechanism of business growth and development”.
Krykunov is a Ph.D. holder, an associate professor, chartered marketer (Chartered Institute of Marketing, UK, 1999), dean of the Kyiv Business School, chairman of the Clust-ua Cluster Development Agency, and a member of the editorial board of the magazine "Marketing in Ukraine. He specializes in problems of strategic development, strategic and marketing management, strategic planning techniques and effective business management, the economic development of territories, the creation of industry clusters, and the analysis of innovative business models, marketing communications, and leadership in professional spheres.
Business Development Manager at Ukrainian-British company VimesVC (strategy and investment consultancy offering support to Ukrainian and British companies, helping to link opportunities between the two markets). Has extensive experience in building mutually beneficial cooperation between Ukrainian and British companies. Frequently attends the largest trade shows in the UK to support Ukrainian SMEs. Currently leads several projects for developing a step-by-step market entry strategy for Ukrainian companies in a range of areas (FMCG, woodworking, agriculture, print production, etc.)